NO.1. WHAT MAKES FLORENCE UNIQUE?
NO.2. WHAT DOES SOCIAL MEDIA MEAN TO YOU?
NO.3. CAN SomeONE'S PERSONAL STYLE EVOLVE?
NO.4. WHAT FASHION BRAND IS UNDERRATED?
NO.5. WHAT'S BETTER THAN... SEX?
NO.6. WHAT WORLD LEADER WOULD YOU DRESS AND HOW?
SIMONE RIGHI – THE STYLE ICON FROM FLORENCE
The first SA.AL&CO Interview Sessions interviewee is Simone Righi, a style icon from Florence, who owns and operates Frasi, a refined tailoring shop in the heart of the city. Simone is considered as one of the best-dressed man in the world and is often cited as one of the faces of the prestigious menswear fare, Pitti Uomo. Esteemed photographers such as The Sartorialist as well as prestigious menswear blogs and magazines such as The Bespoke Dudes, Permanent Style, and The Rake have photographed as well as written about him. In the case of the foremost Korean men’s fashion magazine luel in 2017 and the unofficial Pitti Uomo magazine Plaza Uomo in 2016, he has even adored their respective cover pages.
In the Interview Sessions Simone Righi inspires not by talking about skincare or his grooming routine, but by sharing his thoughts on matters he is an authority, such as personal style, fashion brands and Florence. The Interview Sessions thus introduce beautiful imagery as well as thought-provoking views to men who are interested in lifestyle of the elegant, sophisticated kind. In choosing to introduce Simone Righi, a true style icon with strong integrity and a creator of garments, a bona fide man at a time of so many plastic fashion, style, and social media icons, the interviews provide something meaningful and lasting.
INTRODUCTION & PURPOSE
The interviews capture the aspirational imagination and intellectual curiosity of men aspiring to the elegant sophistication embodied by the style icon Simone Righi. In introducing the flamboyant imagery and profound thoughts of the interview, SA.AL&CO genuinely affiliates itself with a sophisticated and thoughtful man’s lifestyle expectations and ambitions. SA.AL&CO will introduce men like Simone Righi in its Interview Sessions, bi-annually at first; focusing on nationals of countries where SA.AL&CO is available in select premium perfumeries & skincare stores as well as concept & fashion stores.
The elegant and sophisticated lifestyle SA.AL&CO captures in the Interview Sessions with Simone Righi is the high form of sprezzatura – defined by Baldassare Castiglione as "a certain nonchalance, so as to conceal all art and make whatever one does or says appear to be without effort and almost without any thought about it".
The presented, seemingly unattainable elegant and sophisticated style of Simone Righi’s attire and gesticulation is enhanced even more so by his personable demeanor. It is the sum of such details that define Simone Righi equally as a sum of small details define SA.AL&CO, thus making him a fitting brand ambassador.
The setting of the Interview Sessions in Florence is inspirational as it is one of the most beautiful cities in the world and a destination that many SA.AL&CO men have likely visited in the past. Inspired by the imagery, it most likely draws the viewer back to the effortless days of a holiday spent in this Italian haven.
For Italians and especially Florentines the imagery respectfully and stunningly captures one of their finest cities – a multisensory gift to the world.
The questions of the Interview Sessions inquire on subjects that Simone Righi can genuinely provide engaging insights on due to his chosen profession and style icon status; even posing a question that might be “unfair to ask of a man” in order to provide thought-provoking content, appealing to a conscious and curious man.