№1 What makes Florence unique?

Interview Session with Simone Righi

Florence is a city, that never gets totally discovered because of its inherent beauty.


Made for a morning, post-workout or evening shower, the 011 Hair & Body Wash combines the needs of a man’s body as well as scalp and hair. The 011 provides effective cleansing with a refreshing, revitalizing sensation, making it a potent yet not aggressive companion for most men and skin types.  A rich formulation and premium, natural ingredients sooth as well as protect the skin whilst a subtle, elegant as well as fresh natural scent gently awaken the mind.


№2. What does social media mean to you?

I primarily define myself through my work. Therefore, my intention is to be less attention seeking – and instead be alive.


The 021 Shaving Crème, basis for the essential morning routine, creates a wet shave experience that a man looks forward to, every day anew. The potent, natural ingredients firstly soften the facial hair as well as enhance the gliding properties of the blade across the skin. Secondly, the formulation soothes and rejuvenates the skin. The combined effect make it a reliable companion for an optimal shaving experience, heightened only by a subtle, elegant and fresh scent that is a trademark of all SA.AL&CO products.


№3. Can someone's personal style evolve?

It is very important to open up. To have an intention to change. Because life is an evolution.
SA.AL&CO - 031 Light Moisturizer & After Shave Balm - Tube & Packaging - Sideways.jpg


The 031 Light Moisturizer & After Shave Balm combines the qualities of a premium yet light moisturizer with those of an after shave balm creating a lasting, optimal post-shave experience. It meets a man’s needs following a close wet shave by replenishing the hydration, disinfecting as well as protecting the effected skin. A supple, firm touch is achieved by contracting the effected pores, complimented with a brisk absorption of the formula and heightened by a subtle, elegant and fresh scent that is a trademark of all SA.AL&CO products.


№4. What fashion brand is underrated?

They always focused more on women than on men due to the differing traditions between Italian and French fashion.


The 041 Intense Moisturizer replenishes dry areas or dry skin richly. A dense and rich crème comprising of only premium, natural ingredients soothes the affected skin. Its compatible with most skin types that demand potent and prompt re-hydration. The moisturizer highlights the same subtle, elegant, and fresh scent familiar across all our products - lasting but not dominating, as is the purpose of the product itself.


№5. What's better than... sex?

It’s a little mean to ask a man something like this, but let’s say…


The 051 Deodorant does not contain parabens or aluminum and instead is a potent, reliable yet mild deodorant made up of a selection of proven and powerful natural ingredients to make it equally suitable for a slow day in the office as for a proper workout session. The ingredients mitigate the perspiration whilst stopping unwanted odor by means of ingredients with high efficacy. The subtle, elegant, and fresh scent reinforces the effect of a dependable deodorant – a utility for every man, ever day anew.


№6 What world leader would you dress and how?

Owing to the fact that he has physical attributes that allow grandiose possibilities. However, the ultimate challenge would be to dress...


The first SA.AL&CO Interview Sessions interviewee is Simone Righi, a style icon from Florence, who owns and operates Frasi, a refined tailoring shop in the heart of the city. Simone is considered as one of the best-dressed man in the world and is often cited as one of the faces of the prestigious menswear fare, Pitti Uomo. Esteemed photographers such as The Sartorialist as well as prestigious menswear blogs and magazines such as The Bespoke Dudes, Permanent Style, and The Rake have photographed as well as written about him. In the case of the foremost Korean men’s fashion magazine luel in 2017 and the unofficial Pitti Uomo magazine Plaza Uomo in 2016, he has even adored their respective cover pages.

In the Interview Sessions Simone Righi inspires not by talking about skincare or his grooming routine, but by sharing his thoughts on matters he is an authority, such as personal style, fashion brands and Florence. The Interview Sessions thus introduce beautiful imagery as well as thought-provoking views to men who are interested in lifestyle of the elegant, sophisticated kind. In choosing to introduce Simone Righi, a true style icon with strong integrity and a creator of garments, a bona fide man at a time of so many plastic fashion, style, and social media icons, the interviews provide something meaningful and lasting.


The interviews capture the aspirational imagination and intellectual curiosity of men aspiring to the elegant sophistication embodied by the style icon Simone Righi. In introducing the flamboyant imagery and profound thoughts of the interview, SA.AL&CO genuinely affiliates itself with a sophisticated and thoughtful man’s lifestyle expectations and ambitions. SA.AL&CO will introduce men like Simone Righi in its Interview Sessions, bi-annually at first; focusing on nationals of countries where SA.AL&CO is available in select premium perfumeries & skincare stores as well as concept & fashion stores.


The elegant and sophisticated lifestyle SA.AL&CO captures in the Interview Sessions with Simone Righi is the high form of sprezzatura – defined by Baldassare Castiglione as "a certain nonchalance, so as to conceal all art and make whatever one does or says appear to be without effort and almost without any thought about it".

The presented, seemingly unattainable elegant and sophisticated style of Simone Righi’s attire and gesticulation is enhanced even more so by his personable demeanor. It is the sum of such details that define Simone Righi equally as a sum of small details define SA.AL&CO, thus making him a fitting brand ambassador.


The setting of the Interview Sessions in Florence is inspirational as it is one of the most beautiful cities in the world and a destination that many SA.AL&CO men have likely visited in the past. Inspired by the imagery, it most likely draws the viewer back to the effortless days of a holiday spent in this Italian haven.

For Italians and especially Florentines the imagery respectfully and stunningly captures one of their finest cities – a multisensory gift to the world.


The questions of the Interview Sessions inquire on subjects that Simone Righi can genuinely provide engaging insights on due to his chosen profession and style icon status; even posing a question that might be “unfair to ask of a man” in order to provide thought-provoking content, appealing to a conscious and curious man.


Please follow the following link to find the press release to the newly created INTERVIEW SESSIONS with Simone RighI: PRESS RELEASE

To enter the Press Room, please follow the following link: PRESS ROOM


Discover Florence through Simone's eyes