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011 - Hair & Body Wash


Made for a morning, post-workout or evening shower, the 011 Hair and Body Wash combines the needs of a man’s body as well as scalp and hair. Created by men, the 011 provides effective cleansing with a refreshing, revitalizing sensation, making it a potent yet not aggressive companion for most men and skin types. An uncompromising focus on the ingredients provide a rich formulation that sooth as well as protect the skin with premium ingredients whilst the subtle, elegant as well as fresh natural scent gently awaken the mind.

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011 - Hair & Body Wash


Made for a morning, post-workout or evening shower, the 011 Hair and Body Wash combines the needs of a man’s body as well as scalp and hair. Created by men, the 011 provides effective cleansing with a refreshing, revitalizing sensation, making it a potent yet not aggressive companion for most men and skin types. An uncompromising focus on the ingredients provide a rich formulation that sooth as well as protect the skin with premium ingredients whilst the subtle, elegant as well as fresh natural scent gently awaken the mind.

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011 - Ingredients


INGREDIENTS: AQUA, AMMONIUM LAURYL SULFATE, LAURYL GLUCOSIDE, COCO-GLUCOSIDE, GLYCERIN, BETULA ALBA JUICE*, SODIUM CHLORIDE, PCA GLYCERYL OLEATE, PARFUM**, HYDROLYZED WHEAT PROTEIN, CITRIC ACID, SODIUM BENZOATE, POTASSIUM SORBATE, BENZOIC ACID, MACADAMIA TERNIFOLIA SEED OIL*, INULIN, LIMONENE**, LINALOOL**, GERANIOL**. PRESERVED WITH: BENZOIC ACID, SODIUM BENZOATE, POTASSIUM SORBATE I * CERTIFIED ORGANIC I ** NATURAL FRAGRANCE

011 - Ingredients


INGREDIENTS: AQUA, AMMONIUM LAURYL SULFATE, LAURYL GLUCOSIDE, COCO-GLUCOSIDE, GLYCERIN, BETULA ALBA JUICE*, SODIUM CHLORIDE, PCA GLYCERYL OLEATE, PARFUM**, HYDROLYZED WHEAT PROTEIN, CITRIC ACID, SODIUM BENZOATE, POTASSIUM SORBATE, BENZOIC ACID, MACADAMIA TERNIFOLIA SEED OIL*, INULIN, LIMONENE**, LINALOOL**, GERANIOL**. PRESERVED WITH: BENZOIC ACID, SODIUM BENZOATE, POTASSIUM SORBATE I * CERTIFIED ORGANIC I ** NATURAL FRAGRANCE

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011 - Explained


011 - Explained


A product with both a cleansing as well as a revitalizing purpose require a selection and balance of corresponding ingredients. The cleansing effect is the first effect as well as core purpose for using the product. The 011 Hair & Body Wash does this by combining mild tensides, specifically sugar tensides, with activating agents that promote a consistently reliable washing effect.

Subsequently the product achieves a rehydrating, protecting and soothing sensation, felt for a prolonged period after stepping out of the shower or bath. A relentless pursuit to creating this lasting sensation that satisfies all three listed, subsequent effects resulted in the selection of three corresponding ingredients, namely macadamia nut oil, birch sap, and wheat proteins.

Macadamia nut oil, extracted from the nuts of macadamia trees indigenous in Australia, is understood to provide a soothing effect for both hair and skin. A prompt absorption into the skin prevents a sense of heaviness and is ideal for man who appreciate brisk application. Birch sap is meanwhile known to provide the skin with vitamins and valuable sugars. It is understood to rejuvenate the skin whilst strengthening its ability for natural protection, which are properties well appreciated in the Nordic region of Europe, where the use of birch sap in skincare is prevailing. The wheat proteins are understood to be responsible for conditioning the hair whilst preserving and improving the skin and its level of moisture, aided through the amino acids and high glutamine levels it brings to the skin.

How to Use 011: Apply gel to wet skin and hair, gently massaging it into a lather and rinse clean. If the gel goes into the eyes, immediately flush them with cool water.